Blog — Sustainable Fashion
Words < Money
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Thank you for your enthusiasm over sustainable fashion, but unless that enthusiasm is backed with green this movement is on a treadmill to nowheresville.
What's Next
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Business year 2 is coming to a close. I want to reflect on a year of growth and accomplishment, but that wouldn't feel very truthful. It was another really challenging year, with a few positive moments that seemed to show up just in the knick of time.
My Fashion Revolution Story
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Fashion Revolution is not one person. It is many of us - designers, educators, writers, business leaders, policy makers, brands, retailers, makers, buyers, fashion lovers and more - who put our mouths and our money into a different kind of fashion industry. One that values people and our earth at every point in the supply chain. It isn't a trend, it's a new way to do business that is continuing to grow and is getting increasingly difficult to ignore.
Why It Matters to Shop Small
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But my goal here is to point out what is perhaps not as obvious: shopping small is for the benefit of everyone, owner and shopper alike. Believe it or not, there aren't enough people who like me enough and/or make enough money to shop at my store solely for my sake. Counting on those few people would be unfair, irresponsible, and unsustainable. So, now that my selfish motives have been addressed, let's go shopping (small).
A Business Year in Review
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There is enough material in the first year of business to write a book. Each month could be a chapter citing the wonderful people I connected with, the mistakes I made, the elation when things went right, the meltdowns when things went really wrong, and the evolution of the store in both space and product. Oh, and there would a lot of pictures of my pugs.