Blog — Business
4th Birthday Message, Pandemic Edition
Posted by Jill Erickson on
I let the store’s 4th birthday pass this weekend without acknowledgment or celebratory sale like previous years. It didn't feel right for a few reasons that I don't feel inclined to explain right now.
People are so kind to ask how the store is doing in all of this, and the short(er) answer is two-fold:
Words < Money
Posted by Jill Erickson on
Thank you for your enthusiasm over sustainable fashion, but unless that enthusiasm is backed with green this movement is on a treadmill to nowheresville.
What's Next
Posted by Jill Erickson on
Business year 2 is coming to a close. I want to reflect on a year of growth and accomplishment, but that wouldn't feel very truthful. It was another really challenging year, with a few positive moments that seemed to show up just in the knick of time.
Why It Matters to Shop Small
Posted by Jill Erickson on
But my goal here is to point out what is perhaps not as obvious: shopping small is for the benefit of everyone, owner and shopper alike. Believe it or not, there aren't enough people who like me enough and/or make enough money to shop at my store solely for my sake. Counting on those few people would be unfair, irresponsible, and unsustainable. So, now that my selfish motives have been addressed, let's go shopping (small).
A Business Year in Review
Posted by Jill Erickson on
There is enough material in the first year of business to write a book. Each month could be a chapter citing the wonderful people I connected with, the mistakes I made, the elation when things went right, the meltdowns when things went really wrong, and the evolution of the store in both space and product. Oh, and there would a lot of pictures of my pugs.