Business year 2 is coming to a close. I want to reflect on a year of growth and accomplishment, but that wouldn't feel very truthful. It was another really challenging year, with a few positive moments that seemed to show up just in the knick of time.
But my goal here is to point out what is perhaps not as obvious: shopping small is for the benefit of everyone, owner and shopper alike. Believe it or not, there aren't enough people who like me enough and/or make enough money to shop at my store solely for my sake. Counting on those few people would be unfair, irresponsible, and unsustainable. So, now that my selfish motives have been addressed, let's go shopping (small).
There is enough material in the first year of business to write a book. Each month could be a chapter citing the wonderful people I connected with, the mistakes I made, the elation when things went right, the meltdowns when things went really wrong, and the evolution of the store in both space and product. Oh, and there would a lot of pictures of my pugs.