Back Beat Rags is a 100% California born & raised lifestyle brand created by Isadora Alvarez. What started as a shop specializing in vintage tees soon transitioned into cut-above fashion basics. They focus on easy, wearable tees, sweatshirts, and dresses and then infuse vintage-inspired details in a fresh and modern way. Taking cues from old school California surf ‘n’ skate culture and combining it with what's currently going on in the streets is the name of their game. While they may be obsessed with classics, they make sure their collections have a little bit of what’s on-trend in color and shape.